
The Honda CR-Z is an all-new sporty hybrid coupe, encapsulating a petrol-electric engine combination with a 6-speed manual gearbox.
In order to mark the debut of this unique vehicle, which combines driver enjoyment with low emissions, Honda Motor Europe has teamed up with Wieden + Kennedy London to create a pan-European advertising campaign across 29 markets.
The new film debuted in the Netherlands on the 2nd June, with the schedule for the 11th June. The CR-Z campaign is Honda’s next step in rolling out a unified and consistent brand message across Europe, following on from last year’s launch of the Insight Hybrid, and the re-launch of the enhanced and extended “Impossible Dream” in April 2010.
Earlier this year, the car launched in Japan, and has been an unqualified success, with over 10,000 orders placed in the first month, more than 10 times the original monthly sales target.

The mixed martial arts organization has teamed up with Findlay Customs and Modern Muscle Las Vegas to produce 10-Limited edition UFC Camaros, proving that Chevy’s muscle car’s reach of influence.
The 10 limited-edition UFC Camaros will come with a 650 horsepower super-charged engine, leather seats that bear a striking similarity to UFC fight gloves, a custom audio system, custom wheels, UFC badges, and a paint scheme featuring the colors of the UFC: black, red, and silver.
According to Dana White, UFC President, “Auctioning off the very first UFC Camaro for the Intrepid Fallen Heroes Fund is just another way to continue our support, and show the men and women of the armed forces how much we appreciate their service.”
In addition to going home with one of 10 limited-run UFC Camaros, donating what is expected to be a sizable bid for the car to the IFHF, the winning bidder will also get the chance to experience first-hand what the UFC is all about with an unforgettable UFC experience that includes, an inaugural drive with UFC President Dana White, backstage VIP access at a UFC event, meet and greets with UFC fighters, an autographed limited-edition OCTAGON book, UFC gear, and much, much more.