The Honda CR-Z is an all-new sporty hybrid coupe, encapsulating a petrol-electric engine combination with a 6-speed manual gearbox.

In order to mark the debut of this unique vehicle, which combines driver enjoyment with low emissions, Honda Motor Europe has teamed up with Wieden + Kennedy London to create a pan-European advertising campaign across 29 markets.

The new film debuted in the Netherlands on the 2nd June, with the schedule for the 11th June. The CR-Z campaign is Honda’s next step in rolling out a unified and consistent brand message across Europe, following on from last year’s launch of the Insight Hybrid, and the re-launch of the enhanced and extended “Impossible Dream” in April 2010.

Earlier this year, the car launched in Japan, and has been an unqualified success, with over 10,000 orders placed in the first month, more than 10 times the original monthly sales target.

Cooper fame, Mini- a four-door, four-wheel-drive, family-sized vehicle, seems to be going a step further into the realm of not-so-Mini type cars and coming out with a seven-seater SUV sometime in the future.

New seven seater will be called the Countryman Plus and according to Dr Wolfgang Armbrecht, global head of Mini brand management, it will be the most practical Mini ever and could be made even bigger: The wheelbase could be from 2.60m to around 2.70m.

The Countryman Plus is set to attract buyers would not typically be satisfied with the smaller vehicles that Mini has had to offer. Buyers currently looking at vehicles such as the Nissan Rogue, Volkswagen Touran, and Honda CR-V will be among the targets for the new Countryman Plus.

For some consumers, who already own one of Mini’s small cars, this larger model may seem a little iffy. Of course, customer reaction is anyone’s guess at this point, but this should definitely be a good thing for Mini to increase their profits.