Chrysler has revealed that a new logo for its Dodge brand, as well as spinning off a new Ram brand for its pickup trucks which uses the existing Dodge Logo.

New Dodge logo dispenses with the ram head and now has two slanted red racing striped over the E of Dodge, which is all written in capital letters. According to Chrysler, the aim of the new brand logo is to promote an ideal of “forever young”.

According to Dodge CEO Ralph Gilles, “The two slashes (red) were inspired by Chrysler’s SRT range of performance vehicles. It signifies the sporty character of Dodge.” The Dodge name will stand by itself in a new script that will appear prominently but without the red slashes.

Meanwhile, the Ram range of pickup trucks uses the existing Dodge logo of the ram’s head. The first Dodge models to get the new logo will be the Charger sports sedan, due later this year, and the replacement for the 7-seater Dodge Durango off-roader, which is based on the new Jeep Grand Cherokee.

With the reveal of the Nido EV prototype- an updated version of the 2004 Nido, Pininfarnia is celebrating their 80th anniversary. The Nido EV is an electric conceived, designed, and built entirely by the Pininfarina Style and Engineering Centre of Cambiano (Turin).

The 2010 Pininfarnia Nido EV is the first running prototype of the “Nido Development Programme” and reinforces their direction of providing a safer, more sustainable vehicle that will populate our city’s streets.

The Nido EV prototype uses a 30 kilowatt permanent magnet electric motor powered by a Zebra Z5 Ni-NaCl battery, which guarantees very high levels of safety and reliability. When fully charged, it has a range of 140 km and a top speed of 120 km/h (limited electronically), and accelerates 0-60 km/h in 6.7 seconds.

The Pininfarina Nido EV is a small urban 2-seater that supplies the framework for larger vehicles to be built on its platform.